The final review conference for 2013 Effie Awards was recently held in Beijing. After the first review period competition, Tongwei was chosen among the 200 nominees for 2013 Greater China Area out of over 10,000 participants, as the only representative in the feed sector.

The Effie Awards are marketing communications awards given yearly by Effie Worldwide, Inc., a nonprofit organization, to honor the most effective marketing communications ideas. Effie Worldwide’s mission is to encourage effectiveness among the marketing communications industry through education and recognition. The Effie Awards were started in 1968 in the United States by the New York American Marketing Association a non-profit organization dedicated to advancing the art of marketing among professionals. The award expanded globally after its founding in the US. Today there are over 40 national and regional Effie programs worldwide. Effie programs honor the most effective marketing communications cases within a country, across regions and globally.

Tongwei feed ad receives wide concern and positive recognition for the 5A index - ’raw material, nutrition, growth, disease and transport resistant’ features of the product and the originality of the advertising works.